I turn complex products into stories people act on.

Role

As Founding Product Marketer, I led India market entry for TUMO at Shikha Institute, launching the country's first centre offering free digital training to teenagers across robotics, AI, game development, and filmmaking.

Challenge

TUMO had zero brand awareness in India. The programme is free to attend, which removes the usual price objection but replaces it with a trust objection: why would a free, unknown programme be worth a teenager's time. There was no existing playbook for building credibility and an admissions pipeline in this market from nothing.

Approach

Built referral and outreach programmes designed as a low cost, repeatable model rather than relying on paid acquisition, and owned the full admissions pipeline personally. Supported an institutional partnership with the Nagaland Chief Minister and Education Ministry, which extended the model into Mission SOAR, a government initiative to transform school outcomes at scale.

Sample

Artifact	Transferable skill
Referral and outreach programme design	Zero budget growth, community led acquisition
Admissions pipeline ownership	Funnel management, conversion optimisation
Institutional partnership support	Stakeholder management, government and B2G positioning

Impact

400+ admissions at 90%+ walkout to admission conversion, with zero paid acquisition, training 1,500 teenagers annually. The partnership contributed to Mission SOAR, a government initiative targeting 1,900+ schools.

Role

I joined Teachmint as a Product Marketing Manager in May 2021, just as the company launched Teachmint for Institute, its first move from free consumer app to paid B2B SaaS. Over four years I owned PMM across the core mobile LMS, the B2B SaaS institute platform, and the AI powered hardware and software classroom system (Teachmint X). I was later promoted to Growth Product Manager, leading a team of 4.

Challenge

The SaaS to hardware pivot was the hardest. The buyer changed (school owners thinking in capital expenditure, not SaaS subscriptions), the sales motion changed (longer cycles, physical installation), and the category didn't exist yet. Everything had to be built from zero: positioning, sales enablement, customer documentation, communication infrastructure.

Approach

Built the entire Teachmint X product website, defined the positioning and messaging framework translating technical certifications into classroom level outcomes, created the full sales enablement kit, and owned the entire customer messaging stack (Zoho CRM, MoEngage, Zapier). As Growth PM, owned onboarding and adoption post purchase.

Sample

Artifact	Transferable skill
Product website and positioning framework	Digital storefront ownership, value prop development
Sales brochure and enablement kit	Sales enablement, battlecard development
CRM communication flows	Lifecycle marketing, marketing automation
Onboarding and adoption program	Product adoption, growth PM

Impact

Teachmint X became the company's sole revenue source in FY25, with 10,250+ units sold. FY25 operating revenue surged 4.3X to ₹74 crore (about $9M USD). The core LMS reached 10M+ downloads, driven in part by the community led growth engines I owned.

Sources: Entrackr, Startuppedia, NewsBytes (FY25 financial reporting). Revenue figures are company wide.

View full case study (PDF) ↗

Role

I joined Unacademy as Associate Category Manager for the SSC and Bank Exam vertical, one of the most competitive and crowded categories in Indian exam prep, with established players already spending heavily on paid acquisition. I owned the category end to end: educator sourcing, content strategy, audience growth, and monetisation.

Challenge

Unacademy needed to build trust and distribution in a category where learners already had entrenched habits and loyalties, without matching competitors' ad budgets. The channel had to earn its audience through content quality and educator credibility alone, not paid reach.

Approach

Scouted and onboarded educators, built the content catalogue from scratch, and used free YouTube content as the top of funnel engine rather than paid ads. Repositioned messaging and sharpened audience segmentation to improve the content to conversion funnel, owning everything from educator sourcing through to course monetisation.

Sample

Artifact	Transferable skill
Educator sourcing and content catalogue	Content strategy, partner and creator management
Content to conversion funnel	Funnel design, audience segmentation
Category repositioning	Messaging, competitive positioning

Impact

Grew the channel from zero to 1M+ subscribers, making SSC/Bank Exams the 2nd highest revenue generating category on the platform, with 45% category revenue growth driven by the repositioned funnel.