About
Credentials, skills, and how I work.
The professional detail behind the portfolio — for anyone doing due diligence before a conversation.
Professional summary
7 years, 0-to-1 PMM, three product categories.
I'm a Senior Product Marketing Manager with 7+ years of experience building PMM functions from zero across B2B SaaS, AI products, hardware+software, and international market entry. My career has been in edtech — Teachmint, Unacademy, Vedantu, WizKlub, and TUMO — but the underlying skills are industry-agnostic: positioning, sales enablement, category creation, and translating technical complexity into language non-technical buyers act on.
I approach product marketing through a behavioural science lens — understanding why people click, buy, stay, and leave, not just writing copy that sounds good. I'm currently completing a strategic sabbatical, publishing independent teardowns and mock GTMs, and available from October 2026 for senior PMM roles at global remote companies in AI, healthtech, and B2B SaaS.
Skills
What I actually do, day to day.
GTM & Launch
End-to-end GTM strategy, 0-to-1 product launches, market entry, launch playbooks, cross-functional execution.
Positioning & Messaging
Product positioning, messaging frameworks, ICP definition, value proposition, applied behavioural science.
Sales Enablement
Sales scripts, demo narratives, battlecards, objection handling, product videos, collateral development.
Research & Intelligence
Competitive intelligence, market research, persona development, customer feedback strategy, A/B testing.
Content & Communication
Product storytelling, webinar hosting, newsletter strategy, executive presentations, public speaking.
Leadership & Collaboration
Cross-functional alignment, team management, stakeholder communication, structured frameworks for scale.
Certifications
Still learning, on purpose.
Tools & stack