Portfolio
Product marketing, made visible.
Full work history, projects, teardowns, and credentials. Everything behind the resume, in one place.
How I think
Four things I always start with.
First
Who's actually deciding
Identify the real buyer and what they're afraid of getting wrong, not just the end user.
Second
What they believe today
Positioning is a correction to an existing belief, not a blank page.
Third
Where the friction is
Behavioural science finds where messaging breaks, before a customer tells you.
Fourth
What sales actually needs
Enablement that survives a real sales call, not just a deck reviewed in a meeting.
Career
Where I've worked.
Shikha Institute (TUMO Mumbai)
Founding Product Marketer
Apr 2025 to Feb 2026
Led India market entry for TUMO, Armenia's creative tech education network. 400+ admissions, 90%+ conversion, zero paid acquisition.
Teachmint
Product Marketing Lead / Growth PM
May 2021 to Mar 2025
Built the PMM function from zero. Owned GTM for Teachmint X (AI powered hardware and software). 21K+ units sold, sole revenue driver in FY25.
Unacademy
Associate Category Manager
Dec 2019 to Apr 2021
Built the SSC/Bank Exams YouTube channel from scratch to 1M+ subscribers. 45% category revenue growth.
Vedantu
Academic Advisor
May 2019 to Nov 2019
Translated K12 product benefits into customer narratives. Influenced 3 product improvements, 20% satisfaction lift.
WizKlub
Marketing Associate
Dec 2018 to Apr 2019
Led 8 interns on 100+ growth campaigns. 50% increase in app downloads, 30% rise in DAUs.
Featured work
Projects that moved the needle.
AI powered B2B SaaS launch
Founding Product Marketer
Built the entire PMM function from scratch, then owned GTM for Teachmint X, a net new AI powered B2B SaaS product.
International market entry GTM
Founding Product Marketer
Led full market entry GTM for TUMO Mumbai with zero existing brand awareness, owning the full admissions pipeline.
Turning policy into a product launch
Product Marketing Lead
Spotted the NEP 2020 policy shift early and built a full course catalogue for teachers around it.
YouTube from zero to 1M+
Associate Category Manager
Launched Unacademy's YouTube channel for SSC and Bank Exams, scouting educators and building the catalogue from scratch.
Projects
Case studies, an outside project, and independent teardowns.
The challenge, the approach, and the honest gaps, expandable below.
Case study · Teachmint
Building PMM across a company's entire product evolution
I owned product marketing across all three phases of Teachmint's evolution, mobile SaaS to B2B SaaS to hardware and software. The product I helped launch became the company's sole revenue driver in FY25.
Role
I joined Teachmint as a Product Marketing Manager in May 2021, just as the company launched Teachmint for Institute, its first move from free consumer app to paid B2B SaaS. Over four years I owned PMM across the core mobile LMS, the B2B SaaS institute platform, and the AI powered hardware and software classroom system (Teachmint X). I was later promoted to Growth Product Manager, leading a team of 4.
Challenge
The SaaS to hardware pivot was the hardest. The buyer changed (school owners thinking in capital expenditure, not SaaS subscriptions), the sales motion changed (longer cycles, physical installation), and the category didn't exist yet. Everything had to be built from zero: positioning, sales enablement, customer documentation, communication infrastructure.
Approach
Built the entire Teachmint X product website, defined the positioning and messaging framework translating technical certifications into classroom level outcomes, created the full sales enablement kit, and owned the entire customer messaging stack (Zoho CRM, MoEngage, Zapier). As Growth PM, owned onboarding and adoption post purchase.
Sample
| Artifact | Transferable skill |
|---|---|
| Product website and positioning framework | Digital storefront ownership, value prop development |
| Sales brochure and enablement kit | Sales enablement, battlecard development |
| CRM communication flows | Lifecycle marketing, marketing automation |
| Onboarding and adoption program | Product adoption, growth PM |
Impact
Teachmint X became the company's sole revenue source in FY25, with 21,000+ units sold. FY25 operating revenue surged 4.3X to ₹74 crore (about $9M USD). The core LMS reached 10M+ downloads, driven in part by the community led growth engines I owned.
Sources: Entrackr, Startuppedia, NewsBytes (FY25 financial reporting). Revenue figures are company wide.
Project · Toddle Email Marketing Plan
A 3 email arc: provocation, reframe, invitation
Three emails, each under 100 words, built as one connected arc rather than three standalone pitches, grounded in loss aversion, anchoring, and cognitive ease.
The strategy
Most email campaigns try to introduce, explain, and ask all in one message. For a reader skimming on their phone, that's too much at once. So this is a three part arc where each email has exactly one job, and it only works because the audience is warm (they already know Toddle from PD events), so the job isn't to prove the brand is real, it's to show them something they haven't seen that solves a problem they actually have.
| Its one job | The psychology | |
|---|---|---|
| 1. Provocation | Name a pain they feel but haven't put into words | Loss aversion |
| 2. Reframe | Show the product as the answer, through one concrete scenario | Anchoring |
| 3. Invitation | Make the next step small, specific, easy to say yes to | Cognitive ease |
The emails
Email 1: "Sunday nights shouldn't belong to lesson plans"
Most curriculum coordinators tell me the same thing: their best teachers spend Sunday nights building units from scratch. What if your teachers could design an entire unit, aligned to your standards, in the time it takes to write one lesson plan? Want me to send a 2 minute video?
Email 2: "How one unit plan became four hours back"
A coordinator used to spend an entire weekend building one unit. With Toddle's Curriculum Design Assistant, she now builds the same unit in an afternoon. Her teachers got their weekends back. Would you like to see how it works in your framework?
Email 3: "One demo. Your curriculum. 30 minutes."
Here's the easiest next step: a 30 minute demo where we load your actual curriculum framework into Toddle. Your standards. Your units. Your teachers' time, reclaimed. No slides. No sales pitch. Book a time here.
What I would test
Subject line framing (loss aversion vs. direct provocation), CTA specificity ("send a video" vs. "would it help if"), send cadence (2 day vs. 3 day gaps), and personalizing Email 2 with the recipient's actual curriculum framework. The strategy stays fixed, the execution details stay testable.
Independent teardowns
Real products, applied behavioural science.
PublishedPostHog: Can "self-driving" unify a 10-product platform?
A positioning and messaging teardown of PostHog's 2026 repositioning, from "open-source product analytics" to "we make your product self-driving."
PostHog's pricing story and developer-native voice are genuinely strong, but the "self-driving" metaphor leads with abstraction instead of concrete value, and the 18-product navigation has no hierarchy. Recommends leading the hero with mechanism before metaphor, grouping products into Understand / Test / Automate, replacing a social-proof joke with a real retention stat, and building a competitive battlecard for the sales-assisted motion (consolidation argument: one platform vs. five tools, usage-based vs. per-seat pricing).
Sources include posthog.com, the PostHog handbook, linear.app, and vercel.com for comparison.
PublishedQure.ai: AI Healthcare Positioning
Why a WHO validated AI healthcare company is leaving conversion on the table across four buyer types.
Diagnoses homepage messaging across four buyer types served by one undifferentiated page, and proposes a segmented information architecture.
PublishedMuvi Playout: Messaging Teardown
Before and after messaging analysis, ICP segmentation, and a full page architecture rebuild.
Translates an invisible backend streaming infrastructure system into a buyer facing value proposition.
PublishedCalendly: PLG Onboarding Teardown
Viral loop mapping, activation cliffs, and three fixes grounded in behavioural science.
Maps the full viral loop from signup to booked meeting and proposes fixes grounded in the Zeigarnik effect and social proof.
PublishedFathom AI: Mock GTM
A full 90 day go to market plan: positioning, battlecards, onboarding sequence, success metrics.
Repositions Fathom from "free AI notetaker" to "summary first, privacy respecting," with battlecards against Otter and Fireflies.
Certifications and tools
Credentials and tech stack.
Press and coverage
Work that made the news.
Business Standard
Armenia's TUMO to launch first India centre in Mumbai with free training
Read article ↗Entrackr
Teachmint's revenue jumps 4.3x in FY25
Read article ↗YourStory
Teachmint reaches 30 countries and 1 crore teachers and students
Read article ↗YouTube, Unacademy
Channel built from zero to 1M+ subscribers
Visit channel ↗Sales enablement, comms, and video
Examples of output.
Visual samples are being organized for upload. Listed here for now, images to follow.
Sales enablement
- Teachmint X Partners Meet deck
- Teachmint X Sales Catalogue
- KAM and Sales Feedback Process flow
- Cognitive Learning Strategies Webinar deck
- Festive Poster Guidelines
- Automated Attendance Feature ad
Customer comms
- Product Updates Mailer
- Teachmint X Order Status WhatsApp flow
- New User Communications Flow
- Product Comms Mailers
- AI Webinar Participation Certificate
Video and speaking
- Live industry panel moderation (video pending)
- Teach 360 Series ↗
- Product Bytes ↗
Full decks, PDFs, and the speaking video are being uploaded and will link out here directly.
Want the full picture?
My resume has the complete role history, metrics, and skills. Happy to send it over or talk through any of this work directly.
Get in touch